Current：Home > StocksWhy the price of Coke didn't change for 70 years (classic) -Keystone Wealth Vision
Why the price of Coke didn't change for 70 years (classic)
View
Date：2025-04-12 16:20:47
This episode originally ran in 2012.
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: "I'd Like To Buy The World A Coke" by New Seekers and "Always Coca-Cola" by Joey Diggs
veryGood！ (675)
Related
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Southwest Airlines says it's ready for the holidays after its meltdown last December
- Wynonna Judd Reacts to Concern From Fans After 2023 CMAs Performance
- Japanese automaker Nissan’s profits zoom on strong sales, favorable exchange rates
- Meta donates $1 million to Trump’s inauguration fund
- Maine court hears arguments on removing time limits on child sex abuse lawsuits
- GOP candidates hit Trump and back Israel. Here are highlights from the Republican debate
- Powerball winning numbers for Nov. 8 drawing: No winners, jackpot rises to $220 million
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- The US and Chinese finance ministers are opening talks to lay the groundwork for a Biden-Xi meeting
Ranking
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Sharon Stone alleges former Sony exec sexually harassed her: 'I became hysterical'
- Veteran Spanish conservative politician shot in face in Madrid street
- Really impressive Madrid, Sociedad advance in Champions League. Man United again falls in wild loss
- Trump wants to turn the clock on daylight saving time
- HSN failed to report dangerous defect in 5.4 million steamers
- MGM’s CEO says tentative deal to avoid strike will be reached with Las Vegas hotel workers union
- Man arrested after he pulls gun, fires 2 shots trying to prevent purse snatching on NYC subway
Recommendation
Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
HSN failed to report dangerous defect in 5.4 million steamers
Powell reinforces Fed’s cautious approach toward further interest rate hikes
Albania’s deal with Italy on migrants has been welcomed by many. But others are confused and angry
Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
MLB announcer Jason Benetti leaves White Sox to join division rival's broadcast team
Zac Efron “Devastated” by Death of 17 Again Costar Matthew Perry
Father of Liverpool striker Luis Díaz released after his kidnapping in Colombia by ELN guerrillas